The Curated Guide to Dallas Advertise With Us
The Guardian of the City

Follow The
Red Glow.

It started as an oil company logo. It became the beating heart of Dallas. If you get lost, just look up.

🔴

1934

The Magnolia Building

"When it was first installed, it was the highest point in the city. Pilots used it to navigate. It was visible from 75 miles away—a burning red beacon welcoming travelers to the Big D."

The Mythology

The Spirit of Flight.

Why a winged horse? It represents power, speed, and imagination. In Greek mythology, Pegasus carried thunderbolts for Zeus. In Dallas, it carried the dreams of a boomtown.

Did You Know?

The original sign eventually rusted and went dark. It was lost in a shed for decades until it was rediscovered in 2015. The city didn't feel right without it.

Modern History

A Tale of Two Horses.

Today, there are actually two. The pristine, modern replica sits atop the Magnolia Hotel, spinning slowly in the night. The original, battered by 60 years of Texas weather, sits at ground level in front of the Omni Hotel.

📸

The Selfie Spot

Go to the Omni. The original horse stands on a dedicated oil derrick sculpture. You can stand right next to it and see the bullet holes and weather scars. It’s gritty and real.

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The Omni Connection

"The Omni Hotel is the modern canvas of the city, covered in LEDs. But it guards the old soul of the city on its front lawn."

Weight 3,000 Lbs
Width 40 Feet
The Ultimate Date Move

Drink with The Horse. 🍸

There is one secret spot where you are almost eye-level with the glowing red Pegasus atop the Magnolia.

The Adolphus Pool Deck

Head to the 7th floor of the historic Adolphus Hotel. Order a cocktail at the pool bar. Look North. The Pegasus looms right over you, bathing the pool deck in a soft crimson light.

Romantic Gold